AMSi, FlyCast to Enhance Accessibility of Cell Phones.

American Media Services Interactive has joined hands with FlyCast to provide 193 online music channels to listeners on mobile “smart” phones.
The service is currently available on Apple (News – Alert) iPhone and iPod Touch users, but support for other popular smartphones will be available soon.

FlyCast interactivity and reach makes it easy for AMSi to create custom channels. In January, the company announced its revolutionary content network that delivers digital broadcasts to portable cell phones and media players.

FlyCast claims to offers its broadcast server software to CDNs and ISPs for free, which dramatically improves quality of service for stream delivery. Its currently has more than 800 channels of music, local and national news, top local personalities, weather, video, and podcasts to smartphone listeners in 130 countries.

“With the popularity of smartphones and the mobile Web, AMSi has been interested in offering listeners the ability to enjoy our online music channels while they are on the go,” said Charles Andrew Whatley, president of AMSi.

The company says that, AMSi can provide guidance and services for radio station owners and operators on turnkey strategies and formats. It was launched by the founders of American Media Services, LLC.

AMSi is a digital media firm whose services include solutions for emerging media, engagement strategies for audio/video streaming, customized and branded music channels, HD radio formats, content management systems, custom application development, Web site programming and design and corporate/retail “Store-casting” at point-of-purchase.

AMSi’s solution “Tap It” helps use the most relevant technology to bridge the gap between traditional media, digital media and the entertainment industry, in a way that addresses consumers consistent with current media usage trends. It is a supplement to media Web sites that delivers access to independent music with a forum of artists to sell and promote music discovery. Tap It also features independent fashion designers, artists, authors and more.

By Jyothi Shanbhag TMCnet Contributing Editor