E-commerce for the blind

It’s good business — and it’s the law — for companies to make their websites fully accessible to the visually impaired.
The Americans with Disabilities Act requires “public accommodations” to be accessible to the disabled as well as the able-bodied. That’s why stores, government buildings and churches have elevators and ramps, not just stairs. But when the National Federation of the Blind urged retail giant Target Corp. three years ago to modify its website to aid the visually impaired, Target balked. The disabilities act applied to its brick-and-mortar stores, not its branch in cyberspace, Target’s lawyers argued.Continue Reading E-commerce for the blind